Naval Recruitment Primary Source Analysis

1. As a group, these broadsides could be characterized as excited and pushy. Each of them have very large bold text to show only the most appealing and urgent aspects of Navy recruitment. For example, slide 1 and slide 2 are almost identical, with the aforementioned bold text and smaller text shoved in between. The major differences between the two are that slide 1 has an image on it and is much shorter than slide 2. Slide 3 is a bit different, with a drawing taking up a fair portion. However, it still takes the same bold text approach as the first two slides.
2. If I were creating these broadsides, I would likely assume that my audience is mostly able-bodied men or has a close connection to such a man. I would also assume that they are not in the Army, but might be struggling to choose between the Army and the Navy, as evidenced by the shade thrown by broadsides such as the one on slide 3. 
3. As a group, the PM advertisements are more informative, more appealing, and less pushy than the earlier group of broadsides. Every ad here has a black box surrounding it, which really gives the idea that they are somewhat connected. Ad 1 is very to the point, with no pictures, as opposed to 2 and 3, which both have drawings. They also all have BUREAU OF NAVIGATION in large letters at the bottom.
4. If I were creating these advertisements, I would clearly be under the assumption that my audience wants to quickly know how much they'll be paid, as it is one of the first things mentioned in nearly every advertisements. The opportunity for promotions also must have been appealing to the young men that PM was advertising to.
5. These items seem to convey that the Navy needed to move to more visual advertising than in the past, as evidenced by slides 7-9. Slide 10 seems to indicate that the Navy is trying to spread their ads through word of mouth, as it says to pass the card to someone you know. Slides 7 and 8 look like very standard postcards with information scattered throughout the images in entertaining text. Slide 9 is almost purely an image, with very little text. Slide 10 takes a completely different approach, with two columns of comparative text, which I would have to say might be my favorite of their tactics because it seems very efficient.
6. Slides 7 and 8 indicate that heroic imagery might entice the young men in the audience, while slide 9 suggests that some people out there might enjoy seeing an accurate depiction of their future work. If I were creating slide 10, I would probably think that young men are struggling between civil life and the Navy, possibly not considering the Army. Slide 10 also might appeal to parents more than some of the other ones because it shows a precise comparison between civilian life and the Navy which might put family at ease. 
7. These posters are all very idealistic and portray the heroic side of the Navy. Slides 11 and 12 appeal to men by using women, which was most likely very effective. Almost all of thee posters seem to have something to do with doing your duty to your country or your fellow man. Slide 15 stands out among the rest because it has a lot of information in the form of text on it, while the others mostly utilize images and much less text. 
8. Based on slides 11 and 12, the majority of the audience is clearly thought to be men. It also seems that the creators of the posters assumed that their audience was very patriotic, as evidenced by the type of language used in them. These images are, of course, a lot brighter and more colorful than past images, and also use some different tactics, such as the use of women, as I mentioned before. They still share the same love for large, bold text as previous posters, however.
9. Some of these tactics would still work today, especially the women on posters, you know... because men. The patriotic ones might be a bit hit or miss, however, because patriotism sometimes seems to be at a low point right now. Of course it should be mentioned that the posters with women would almost certainly be protested.